Business illustration + explainer video


Visual orientation for complex topics, strategies, and development processes.
What are strategy images?
Strategy images translate abstract topics into a common visual language.
They make goals, connections, and development directions visible.
and serve as a common reference in the further process.
A strategic vision is not created at the end, but in the middle of the thought process.




What are strategy diagrams suitable for?
Strategies & Target Images
Values & Attitude
Process and system diagrams
Change and development projects

How are strategy images created?
Strategy concepts emerge through dialogue.
In workshops, discussions or accompanying processes, we clarify together what it's really about – and gradually condense this into a picture.
The image grows with the process and remains adaptable for further development.



Effects and benefits
Shared understanding
Clear orientation over time
Visual reference for communication
Supporting decisions





Aus Ideen werden Bilder – aus Bildern wird Bewegung. Komplexe Themen, Produkte oder Prozesse lassen sich mit einem Erklärvideo auf den Punkt bringen – visuell, einprägsam und sofort verständlich. Ich entwickle handgezeichnete Illustrationen, die als Stop-Motion oder animiertes Erklärvideo zum Leben erwachen. Das Ergebnis: Inhalte, die hängen bleiben.
Let's talk about it
If you would like to find out whether business illustrations are suitable for your needs, I look forward to discussing it with you.